We’re raising a glass here at Five by Five having been appointed by Brown-Forman as their social media and infleuncer agency for Jack Daniel’s Tennessee Whiskey in the UK.

Tasked with making this iconic brand more relevant to a younger audience across their social channels. We’ll be responsible for all social media strategy and output, digital content creation, and infleuncer engagement.

On the appointment, Camilla Pendleton, Jack Daniel’s marketing manager at Brown-Forman, said: “It was clear from the start that Five by Five not only understood our business and brand, but also our target audience and how to engage them in an authentic and meaningful manner. Their collaborative approach and behaviours are a really good fit for us and we’re excited by what the future holds.”

Annabel Mackie, our MD said, “Jack Daniel’s is a truly iconic brand but in this era, with a younger target audience there are some real challenges to remain relevant. We’re looking forward to overcoming these and delivering some really impactful work with the Jack Daniel’s team – so watch this space.”