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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching any brand, old or new, is a difficult and challenging task. A traditional, business-as-usual approach often falls short. A lack of internal alignment and poor creativity can often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognize that the traditional model is not dynamic enough. It’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Insights. Ideas. Research. Debate.

Why are festivals such a good channel to add into your launch plan?

Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?

What is a Launch Plan and what does it include?

You are about to launch a product but you're not sure where to start. What is a launch plan and what should a launch plan include?

Launch Marketing Council White Paper - Internal alignment.

Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.

What is Pre Launch Marketing?

During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.

Flipping the switch on the UK Energy Market.

With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?

5 things to remember when building a launch marketing campaign.

Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign. 

10 top tips to maximise a successful product or brand launch (part 2).

Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.

Over 50s travel insurance is the big opportunity.

Over 50s are some of the most affluent and enjoy travelling yet there seems to be only a few suitable over 50s travel insurance on the market. Solution?

10 top tips to maximise brand and product launch success (Part 1).

10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.

What's the winning launch formula?

What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.

Launch Marketing Council Whitepaper - Comparing cultures.

Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.

Startup Marketing - Top 11 Lessons To Learn (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

Read the article.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • CooperVision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014