CLIENT
Epic Games
Fall Guys Free-To-Play Launch
How do we keep gamers coming back for more?
F2P gamers are promiscuous – how could we make sure Fall Guys is front of mind when they pick up their controller?
Seasonal updates
We created video trailers telling the story behind each new season with different iterations for YouTube, console storefronts and social media platforms. Each iteration focused on new features and details about the F2P release.
Trailers in banners
We also produced dedicated versions of the trailers for digital display placements to ensure maximum reach and awareness.
All assets are localised for over 15 markets. Turnaround times are short but the task is made easy by our proprietary asset management platform Oceanview.
Seasonal creative refresh
Our work expands into all the Fall Guys seasonal creative refresh campaigns, as we produced both trailers and digital display assets for each upcoming season. From new characters, to new map features, to gameplay, they all have the energy and excitement you’d expect.
20M
downloads of season 1 in 2 days
2,000+
assets created and delivered
21+
global markets