This was a true amateur contest where everyday gamers from around the world climbed the ladder to victory. The emotions that surfaced when players claimed their spots in the finals was truly epic.

Utilizing social, digital display and DOOH media placements, we drove both Fortnite fans and wider live stream audiences globally to tune in and watch the Fortnite World Cup Finals live.

The campaign creative focused on the “40M to 1” story to communicate the magnitude of the tournament and how the Fortnite World Cup was the largest competitive tournament of all time (40M+ players competed) ending with 1 champion. Five by Five took this theme to heart by celebrating the everyday players and their triumphs as the focus of the video creative.