Activision Blizzard Media
Gallery of the Gamer Website
The Picture of a Gamer is Changing.
Created for Activision Blizzard Media (AB Media), the Gallery of the Gamer is an interactive exhibit exploring the six different segments that make up the vast gaming community.
AB Media performed a comprehensive study of who “gamers” actually are. We were tasked with providing concepts for how this powerful content could be presented to advertisers in an impactful and compelling way. The challenge that we needed to overcome is the reality that there is a very strong stereotype surrounding who gamers really are. Although the data clearly paints a different picture of the makeup of this dynamic and passionate community.
Knowing that the gamer stereotype is so pervasive, we chose to create something completely unexpected. Our approach was to tap into human curiosity to compel our audience to engage, to create a shift in their perspective on gamers.
Taking AB Media’s purpose statement, “Make every day more fun,” to heart, we also wanted to create a fun adventure for the audience to step into data visualization in an entertaining and unforgettable way. The Gallery of The Gamer is a powerful and immersive way to look at the six unique gamer personas that were identified as a part of the study. We crafted art pieces that represent each segment in a visceral way. Users can walk through the WebGL-based gallery to take in the art and further explore each persona. Written and VO descriptions coupled with data visualizations help communicate the detailed story behind each persona. The full research report is available for download for those who seek to unlock even deeper insights into the vast and nuanced gaming community. The strategy involved creating something creatively notable to garner attention and exposure via awards and inspiration platforms frequented by the agency culture.
We were very honored to have the opportunity to share a behind the scenes look at the Gallery of the Gamer on the FWA, click the link below to read the article.