Campaign Identity

We produced a tagline that was simple, direct, and authoritative. Something that implied leadership without arrogance. The Fuel Teams Trust delivered on those key points. 

To anchor the campaign, we chose a typeface that is clean, neutral and aesthetically pleasing; Inter would compliment the facts and figures that would be the main star of every asset.

The color palette stayed true to Honey Stinger’s brand, and the photography direction focused on team unity, open space, movement, and gritty athletic portraits.

Art Direction

We created a range of different stylings, all with a common thread, that made it easy for Honey Stinger to take and run with. Concepts included social, OOH, digital ads and posters as templates that expand to cover any type of execution needed.

We focused on big, sweeping images that evoked universal feelings of teamwork, heightened moments, and gritty portraits that captured the intensity of sport. ​With the intentional minimalistic nature of the art direction, the key stats and statements were easy to pair with the photography styling as the stars of the show.The color palette stayed true to Honey Stinger’s brand, and the photography direction focused on team unity, open space, movement, and gritty athletic portraits.

Social & Digital

The initial set of static assets were templates that focused on three main messages. The first bucket was product-forward and reinforcing the campaign with the official hashtag #teamtrusted. The second focused on the larger national stats. The third highlighted the key athletes sponsored by Honey Stinger.

Once the official sponsored athletes were announced, a larger play was made to drive home the college stats with the athletes engaging with the product.