CLIENT
Prunelax
The Ultimate Relief
Using love, death, sex, and lust to solve an awareness problem.
Prunelax has an impressive range of naturally derived laxatives that bring real relief from constipation. But, awareness was at an all time low and competitors had moved in.
We worked with the insight that relief is potent. It’s salvation from fear and anxiety and a unique feeling that we all know.
But no matter how relieved you are, Prunelax does it better.
9.4%
Sales Increase
4x
social video completion rate
97.85%
bvod completion rate
