Can you make us famous for 60 minutes?

When tradespeople aren’t on the tools they’re not earning. Screwfix Sprint is the answer to their prayers because it delivers in 60 minutes or less, so they don’t have to leave site.

Finding the fun

We needed to communicate the benefits of ultra-convenience, but the real task was to deliver a campaign packed full of entertainment that would get Sprint talked about.

“Ain’t nuthin’ gonna breaka my stride…”

Tradies busting moves to 80’s earworm ‘Break My Stride’ brought the benefit joyously to life. We cast actors with trade backgrounds for authenticity. And we choreographed steps that would get tradies everywhere throwing a few shapes.

Keeping it real

Influencers were all carefully selected tradespeople and professionals, keeping the campaign honest while dialling up the fun.

Going native

We optimised the work for social media by using native techniques to create impact in shorter timelengths.

Click-through as well as cut through

It wasn’t just about the fame. To drive response in print and digital display, we used simple messaging and a powerful look and feel derived from Screwfix’s strong graphic identity.

Live on site

Radio was the perfect way to deliver our message on site. We added a new dimension to the campaign by using sound design to contrast inactivity with productivity.