Orange County Hotel

CLIENT

The Santa Ana-based Orange County Hotel needed a brand new identity and website. We brought out the sunny, warm and inviting vibes synonymous with Southern California to launch their hotel rebrand.

Visual Identity Explorations

After we led the client through a strategic brand positioning workshop to inform the creative brief and copywriting, we jumped into crafting the Vis ID. The first stage of the brand and logo design process was to pinpoint the most crucial aspects of who Orange County Hotel is through a ’tissue paper’ session that divided the creative concepts into three buckets.

We focused on ideas around So-Cal vibes, ease, accessibility and authenticity. With each exploration, we played around with double or triple meanings within the logos; playful versus bold wordmarks; and both deep and light color palettes.

Finalized Identity

For the logo lockup, the subtle integration of the letters O and C into the finalized mark, paired with sun rays, created a logo that is bright, dynamic and iconic. The wordmark combined a strong and standardized typeface that also includes a bit of a smile. We kept the palette light and airy, reminiscent of a sunset off the southern California coast.

With their identity fully fleshed out, we provided a fully kitted brand guidelines document that included their brand manifesto and tagline, logo usage, typography, color palette, patterns and iconography.

Website UX/UI

Orange County Hotel needed a website live quickly so guests could start booking immediately. We highlighted the most important points of interest in a streamlined UX phase, then moved onto UI.

The result is a fresh look for an established hotel that attracts more guests and higher occupancy rates.