Gigabyte x Intel
OK Computer: Reinventing The Game of Hardware
How we lifted the burden of perception for a hardcore gaming brand.
The Gigabyte brands are mostly known for their hardcore gaming rigs, despite the fact that their tech can be harnessed for countless forms of creativity. This was a prime sales and brand opportunity that was being hindered by the burden of existing perception.
So we hit ‘pause’ on marketing to hardcore gamers and focused on bringing attention to what someone could create with Gigabyte; working with international DJ Timmy Trumpet, Youtube personality Daniel Harrison and Youtube Gold streamer and animator Sam Green.
Daniel Harrison & Sam Green
Impressions in 3 months
Collective campaign views
Views in 3 months
DJ Timmy Trumpet