Creating a web series to solve an audience integration issue.

We developed a tech and gaming web series called ‘The Ping’, marking the nbn®’s first large-scale foray into the gaming space. This was a fine line to walk, considering the nuance and tribalism of the gaming audience.

Authenticity was the word on everyone’s minds from day one: the mixed media explainer series breaks down how the internet, routers, accessibility, XR technology storage, and game servers work, with nbn® expert commentary peppered throughout.