Australian Payments Plus
The Day You PayID’d Me
How we used music to solve a FinTech awareness problem.
A campaign that positioned PayID as a product you’ll love falling in love with – set in a world that’s fast, carefree and secure – we released a series of animated spots to drive awareness for PayID in Cinema, Radio, TV, out-of-home and online.
Featuring a cast of characters created by Five by Five Global against a custom track, the campaign worked to drive the phrase ‘PayID Me’ into the Australian vernacular while carving out a unique visual identity in the fintech sector.
Increase in PayID registrations since the beginning of the campaign.
The making of…