How to drive relevance and market share with gaming audiences.
In 2022, we were appointed as Intel ANZ’s lead gaming agency. Our task is to elevate Intel’s brand presence and market share through digital, physical, and hybrid gaming campaigns and events.
Initially, FbF launched Intel’s first local ambassador program, Intel Agents. Focused on the promotion of Intel products and partners, the program is built on inclusivity and diversity with the goal of representing the variety of gaming consumers and communities in Australia. We manage the program end to end.
In 2023, Intel tasked us with setting their entire gaming strategy for the year.
Intel Gaming Agents
In addition to Intel’s own opinion leaders, FbF engages with enthusiast tech reviewers, modders, and studios to develop review content and specialty builds to support product launches and ecomm objectives across Intel CPUs, ARC graphics cards, and NUC product series.
Collaborating with Intel Gaming and NUC teams, we planned and executed the entirety of Intel’s Dreamhack Melbourne and PAX Australia activations, including Intel OL media day on the same weekend.