Giving wings to gamers.
How to amplify brand involvement in gaming.
Since 2018, we have worked with Red Bull Australia as their gaming comms agency, recently increasing the scope of work to include category consulting, campaign ideation, talent acquisition, and activation support. Assisting cross-category with Red Bull sports, brand, and culture teams.
During this time, FbF has helped Red Bull plan, develop, and execute a range of projects including:
Red Bull x Riot Games partnership, IWCA 2015
IEM & PAX 2018
IEM & PAX 2019
Red Bull Fight or Flight
Red Bull Office Games
Gaming & Motorsports Influencer campaigns
Red bull Holden Racing Team ‘Join the Crew’
Red Bull Response
Red Bull Solo Q
Chiefs ESC Dropzone
Red Bull Flick
Red Bull Wrap Up
Red Bull Campus Clutch