Red Bull

Giving wings to gamers.

How to amplify brand involvement in gaming.

Since 2018, we have worked with Red Bull Australia as their gaming comms agency, recently increasing the scope of work to include category consulting, campaign ideation, talent acquisition, and activation support. Assisting cross-category with Red Bull sports, brand, and culture teams.

During this time, FbF has helped Red Bull plan, develop, and execute a range of projects including:

Red Bull x Riot Games partnership, IWCA 2015

IEM & PAX 2018

IEM & PAX 2019

Red Bull Fight or Flight

Red Bull Office Games

Gaming & Motorsports Influencer campaigns

Red bull Holden Racing Team ‘Join the Crew’

Red Bull Response

Red Bull Solo Q

Chiefs ESC Dropzone

Red Bull Flick

Media Training

Red Bull Wrap Up

Red Bull Campus Clutch